The manufacturer for whom we operated this campaign operates in the automotive sector. In Summer 2019 they needed to recruit new employees for production. This was taking place during a period with the lowest unemployment rate in Slovakia, leading to problems with recruitment.
Client
Challenge
- Recruit as many workers as possible in the shortest timeframe for production at an automotive company in a region with very low unemployment.
- Simple landing page with a job offer managed by the employer.
- Digital footprint for the advanced targeting of digital campaigns.
- Brand photos.
Solution
- Creating advertising texts for target groups with an emphasis on the relevant benefits.
- Creating conversion campaigns, Lead Generation campaigns and Messenger campaigns on Facebook.
- Geolocation SMS campaign.
- Google Ads campaign.
- Intensive and comprehensive Facebook comment and query management.
- Engaging Chatbot in communication.
Results
- Immediate increase in job seekers after launching the campaign by 43.53%
- Increase in candidate conversion by 54.85%
- 25% increase in the number of applicants
