Client

The Historical Hotels of Slovakia association is a unique organization of hotels located in historical buildings, castles, and manor houses throughout Slovakia. It embodies the history of  the architecture, tradition, and culture of the Slovak nation.

Challenge

  • Increase unpaid reach.
  • Building and growing the number of relevant fans.
  • Increasing website traffic.
  • Increasing the response rate with interactions.

Solution

  • Regularly preparing publishing plans.
  • Analyzing the success of posts and using this information for future work.
  • Targeting interactions to a predefined target audience to increase relevance.

Results

  • Increase in organic reach up to 689%.
  • Increase in number of fans, with the biggest increase in the 55-64 year-old age category (up to 370%).
  • Increase in the number of company profile likes by 99%, up to 1914 fans.

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